The Journey with blue
Michelle Blue is a career coach that implemented life values in order to help people reach their dreams and meet their business goals. 2020 taking a toll on the majority of the population (including Michelle), she sought to start fresh and deliver new content coming early 2021. Michelle was looking to redesign their current site, which hosts video content and information on coaching programs. I was tasked with providing a better user experience, adding new interfaces, and updating the design for the site.
(Left to right) Original and the Refresher)
The Vision
Michelle had an array of ideas that were thoroughly detailed and wanted to implement them in her up coming season in 2021, TheJourneyWithBlue. She presented color pallets, relevant photos, and coaching options that she wanted to focus on, which helped us get on the right foot, and have an clear understanding in bringing those ideas to life.
Overviews & Goals
In compiling all our thoughts, recommendations (at face-value) along side Michelle, we came up with the main features and turn-arounds we wanted to implement in the Michelle’s website refresher.
The Approach
In tackling this project we want to focus on specific methods and deliverables that would best assist us in redesigning Michelle site whilst offering specific data to roll with.
Heuristics
To begin our research, we conducted a heuristic evaluation of the current The Journey With Blue website, utilizing Jakob Nielsen’s 10 general principles for interaction design to grade the sites overall performances’ and ranks.
The Audience
The audiences on a bigger scale was based on who are the entrepreneurs today and how that is broken down into different categories. On a smaller scale, we wanted to focus on Michelle’s target audiences and who she want to attract.
Drivers
Impact, wealth, family, and necessity are arguably the main drivers and motivations for the entrepreneurs today.
What’s the word ?
After getting a general sense of where Thejourneywithblue was operating and potential blockers, we started to define what would Michelle’s idealist client would be.
Demographics
Divining in-to season 3 of the Thejourneywithblue, Michelle came to us with an idea/want for her projected target audience she thought that would best benefit her brand.
The Insights
After conducting the initial interviews, we started syncing all our responsive date to start mapping out all the similarities along side the common pain points, which we then further broke it down to insights.
The Persona
Potential Users
Emma is the embodiment of our research. With both qualitative and quantitative representation, she becomes whom the potential user or client that Michelle would need.
Accessing the problem
As UX researchers, this is the phase when we begin to brainstorm and come up with a potential problem that Michelle would and can be facing. We create scenarios where we come up with ideas and ways to access the problem at hand.
Mid-fi protoype
In our initial sketches and early prop typing phases, we wanted to include what our users wanted, while incorporating what Michelle wanted efficiently.
That includes a landing page with an email capture, updated homepage with a background video, a video gallery, and a checking out phase.
1st round testing
Landing page
Font size used for the top navigation links made them difficult for users to read.
About page
Users did not know who Michelle Blue was until they reached the “About” page.
Logo spacing
The Journey With Blue logo takes up a significant amount of space on each page.
Color schemes
Transitioning to the higher fidelity prototype we began incorporating the color pallets that Michelle wanted.
2nd round iterations
Landing page
Increased font size used for the top navigation links. Giving more life to page with updates photos and colors to expose the email capture pop-up.
Homepage intro
Added a brief introduction of who Michelle Blue is on the landing page.
Logo hero
Included logo in the hero image on each page within the website (i.e. home, about, coaching, etc.)
